Pingercast Launches, Mobile Broadens

Pinger Inc. announced today the official launch of Pingercast massaging. This opt-in mobile promotional service is being utilized by political candidates, media companies and artists alike. This tool allows these people to create a more personal relationship with supporters.

The messages are sent to a user’s mobile phone in a text with a phone number which, upon calling, provides a rich audio message that is recorded by the personalities themselves.

John Edwards is one of the first to use the Pingercast system to communicate directly with voters in the Iowa and New Hampshire primaries as well as the rest of the nation. In addition to the initial message, those who wish to follow the Edwards campaign can sign up and receive personal voice updates.

Greg Woock, CEO of Pinger said “The Pingercast service enables marketers to get to difficult to reach consumers in a very personal way, on their mobile phone. Compared to a 160 character text message, Pingercast messages enable senders to share up to five minutes of audio. The Pingercast service is for any market with audio content, whether it’s movies, musicians, or anyone wishing to talk to a group in their own voice.”

Messages received can be forwarded to friends who may then also sign up for new messages. “This ability turns users into viral marketers with forward rates of as much as 25%,” said Joe Sipher, co-founder of Pinger. “The only real issue we’ve had is trying to explain our service to marketers, because it is unlike most tools out there. But with the real-time metrics we provide to marketers regarding their campaign, we are easily able to pass that hurdle,” Sipher continued.

Pinger works with customers to create branded HTML or Flash widgets for social networking web sites, which creates easy subscription. Users can also sign up via text message of a shortcode.