Tuesday, October 30, 2007

Got game? Go mobile

Mobile entertainment company I-play has released a survey revealing that 38 percent of casual online games customers play games on their mobile phones and almost half of respondents -- 45 percent -- would play their favorite online games, if they were available on mobile devices.

"The frequency with which online casual gamers play is noteworthy and the fact that this group has twice the propensity to play mobile games than the average mobile user is hugely exciting and positive for the mobile games industry," said David Gosen, president, I-play. "Further potential is shown by the fact that nearly half of people surveyed would want to play their favorite online game on mobile, providing another positive indication of the cross-pollination opportunities between the two gaming communities.�

Research firm DFC Intelligence forecasts that subscription revenue from online casual games will grow from $2 billion in 2005 to $6.8 billion by 2011, while Informa Telecoms & Media forecasts that global mobile games revenues will grow from a $3.4 billion industry today to more than $11 billion by 2011.

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