Rich Frank, former president of Walt Disney Studios and Paramount Television Group and recent chairman of Hollywood talent management company The Firm, is among a group of heavyweights who have invested in The Hyperfactory, a full-service mobile ideas, media and execution company.
Grant Baker and Geoff Ross, former chairman and founder of 42 Below vodka, also contributed a significant round of financing to fuel the official launch of The Hyperfactory's new entertainment division. Frank and Baker will also join the company's board of directors.
The entertainment division plans to leverage the reach of mobile to support record labels, film and TV studios and media companies.
The Hyperfactory's first collaboration with Frank and The Firm resulted in the highly successful mobile campaign for Korn's Family Values Tour, which included a unique blend of mobile promotions, integration on big screens, text message voting, content downloads and mobile sweepstakes.
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