Monday, June 6, 2005

Report Details Sprint's Plans for Wireless

A Washington Post report examines how Sprint Corp. plans to "cut the cord" and focus on its wireless business. The company will relocate its corporate headquarters to Reston, VA upon merging with Nextel, forming the largest independent wireless carrier with no corporate ties to wireline companies. Sprint plans to partner with cable companies to offer alternate technologies replacing traditional wireline phone service and marketing bundles of entertainment and communications services, such as Internet-based phone service, high speed Internet connections and television and music via wireless phones. A new advertising campaign will encourage customers to "cut the cord" on wireline service and use only wireless. The company will also spend nearly $3 billion on its network to improve wireless coverage in buildings. Finally, the company is developing a wireless phone hybrid complete with built-in Wi-Fi technology, allowing users to make calls over an Internet-phone at home and over the wireless network when away from home.

Source: Washington Post

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