Japanese Carriers See Decreased Revenues Despite Growth of 3G

If the Japanese market is any indication, 3G services do not necessarily translate into increased revenues, according to a New York Times report. Japanese carriers spent billions of dollars introducing 3G networks and services with the hope that these services would generate new revenues. Unfortunately, price wars resulting in all-you-can-use plans, and therefore lowered total customer spending, have not made this a reality. The report suggests U.S. carriers learn from their Japanese counterparts - avoid price wars, ensure advanced wireless networks are extensive and reliable, make handsets plentiful and affordable, and services practical and easy to use.

Source: New York Times