The History Channel Launches Mobile Marketing Campaign

Today’s launch of a new mobile marketing initiative for The History Channel delivers content directly to consumers’ PDAs or smartphones and incorporates quizzes with real-time results, daily history trivia, a programming schedule, "what’s on now" updates, and email opt-ins for future information about The History Channel. By incorporating a mobile Internet site via AvantGo, The History Channel hopes tp provide its audience with a more interactive, informative experience. "Horizon Interactive identified early on that a large percentage of information-seeking men between the ages of 25-54 are PDA and smartphone users, which is a similar demographic to those watching The History Channel," says Horizon Interactive Strategist Wendi Dunlap.

She said the History Channel had previously tested PDA advertising over the past few years with considerable success prompting the new initiative launched today. "We are always looking for innovative ways to reach our viewers and extend The History Channel brand. Working with Horizon Media and AvantGo on this new mobile marketing initiative enables us to directly reach the upscale, information-hungry men who are our viewers while reaching out to new and potential viewers," said Michael Mohamad, Senior Vice-President, Marketing, The History Channel.

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