Direct Marketing Industry Set To Capitalise On Growth In Mobile Subscriptions

The emerging direct marketing industry in the Middle East is preparing to capitalise on the significant growth in mobile and Internet subscriptions throughout the region. Direct Marketing 2005, the region’s first conference for the direct marketing industry, being held from the June 11 to 15, 2005, at the J.W. Marriott Hotel in Dubai will focus on the increasing potential of targeting consumers through internet and mobile marketing.

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