Mobile Spam Problem in UK
MAY 8, 2008A large proportion of UK mobile phone users are victims of mobile spam, according to a March 2008 YouGov-Cloudmark study.
Two-thirds of mobile users surveyed had been victims of mobile spam.
Among 18 to 24 year-olds, that number rose to 75%.
In turn, consumers are laying the blame on their mobile service providers. A full 28% of consumers blame their operator for unwanted messages and 44% would consider changing networks because of spam.
"Mobile spam may not be in the same league as traditional e-mail spam, but as this survey shows, subscribers' tolerance of unwanted and unsolicited mobile messages is virtually nil," said Neil Cook, head of technology at Cloudmark. "That means mobile operators simply can't afford to adopt a wait-and-see strategy."
No comments:
Post a Comment