Texting Growing More Common

SEPTEMBER 20, 2007

BOOMERS TXT 2

More than two-thirds of US adult mobile users can send and receive text messages, according to InsightExpress.

The company found that while Gen Y texts the most, three-quarters of 45-to-54-year-olds can also text.

"Mobile technology is pervasive, impacting the lives of consumers across generations," said Joy Liuzzo, director of mobile research at InsightExpress, in a statement. "This widespread acceptance and appeal is precisely what makes the mobile market attractive to both B2B and B2C businesses."

More than four in 10 Gen Y mobile users text daily, according to InsightExpress. A little over one-sixth of younger Boomers and 10% of older Boomers said they text daily.

An M:Metrics study in June found that 41.6% of mobile users had texted within the past three months.

The number of mobile users who text is important because text ads are among the most accepted by mobile users.

An Ingenio-Harris Interactive study conducted in March and April 2007 found that mobile users were generally opposed to mobile ads. Still, a third of respondents said that sponsored text links were at least somewhat acceptable.