Enpocket Java Engine - Creates richer relationships between brands and consumers

With global handset sales at 680 million in 2004, and the large majority of new phones now Java-enabled, Java applications are proving to be a popular, easy-to-use and interactive medium that give brands a permanent presence in the consumer's pocket.
Media companies, content providers and brands including Hallmark, Match.com, Time Out and Touchline Data Systems use the Java Engine to establish a presence on the mobile handset. The applications build greater affinity with consumers and enable fast access to both pre-loaded and dynamic data accessed over the mobile internet.

"Marketers are now building mobile services that take interaction and consumer control to the next level. SMS and MMS are great ways to inform and educate, but branded Java applications really entertain and enrich user experience," said Peter Larsen, CEO, Enpocket. "With the release of the Enpocket Java Engine 2.0 brands are no longer faced with long and expensive application development and testing cycles."

The Java Engine integrates with the Enpocket Marketing Engine, the world's most widely used mobile marketing software, to allow targeted Java content and relevant marketing to be transmitted to individual handsets. The Enpocket Java Engine 2.0 is ready for MIDP 2.0 and 1.0, providing stronger security features and allowing for updates to an application's core menu structure over the air.