Tuesday, September 23, 2003

Nvidia Unleashes Chip On Handheld Sector



The ink is barely dry on its acquisition deal with MediaQ Inc., but Nvidia Corp. is wasting no time getting into the wireless sector. The chip designer has released its first graphics chip for the handheld device market.



The first product out of the gate from its new GoForce product line is the GoForce 2150 handheld media processor, which is designed to make handhelds with integrated digital cameras better at delivering high-resolution picture capture and motion JPEG video capture. Key features include, a 64-bit 2D graphics accelerator, embedded memory for LCD frame buffer and flexible CPU interface.



Nvidia says it has done its research and knows that the camera phone segment will continue to grow over the next several years. Handset manufacturers are turning to high-resolution megapixel cameras to differentiate their designs, according to multimedia and graphics research firm Jon Peddie Research. .......





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