Vindigo Releases Suite of Enhanced Mobile Marketing Solutions Targeting Cell Phone Users

Vindigo, a leading mobile media company, announces a suite of marketing solutions with enhanced direct response features for advertisers looking to reach cell phone users. Vindigo has added email and SMS opt-in capabilities to its industry-leading advertising on mobile web and downloadable content sponsorship offerings. With Vindigo tools, advertisers can first build a database of mobile consumers who opt-in to receive text messages, and in lock step execute a follow-up SMS campaign. Vindigo makes it easy to implement end-to-end mobile marketing campaigns, which build both brand equity and generate qualified leads.

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Users Continue to "Cut the Cord"

According to a Washington Post report, an estimated 6% of the U.S. population has "cut the cord". Millions of college students, young professionals and families are ditching their traditional wireline phones and relying exclusively on their wireless phones. According to the report, the trend is expected to continue as generations grow accustomed to wireless phones.

Wireless Services Continue to Add Features

A USA Today report sheds light on the various offerings wireless providers continue to add to their list of product features. Wireless phones continue gaining in popularity for uses other than voice calls. Many wireless subscribers are using their phones to view TV, listen to MP3 files, surf the Internet and act as mini-computers.

Gates Believes Wireless Phones Will Lead MP3 Market

Microsoft founder Bill Gates believes wireless phones will overtake MP3 players as the leading choice for portable music. He believes the popular iPod device will face increasing competition from wireless phone companies integrating MP3 players into wireless phones.

Src: Reuters

Wireless Industry Aims to Monitor Adult Content

According to a Wall Street Journal report, some wireless carriers in Asia and Europe are turning to adult-content to spur the use of wireless services. Analysts expect spending on such content for wireless phones to exceed $1 billion in 2005, up from almost nothing a few years ago, and to triple or more within a few years. Currently in the U.S. there are no specific regulations governing adult content on wireless phone. CTIA- The Wireless Association� is now formulating guidelines that tackle two issues: classifying what materials should be restricted and how to technologically prevent minors from accessing such material.

Src: Wall Street Journal

PDAs Decline, as Smartphones Increase

Shipments of PDAs declined for the fifth straight quarter, while there was an increase in shipments of smartphones and other devices combining organizer functions with wireless phone capabilities, according to research firm IDC. Worldwide shipments of PDAs decreased 1.9 million units in the first quarter 2005. In that same quarter, smartphone shipments increased nearly 135% to 8.4 million units.

Src: Associated Press

The Mobile and Wireless Dating Conference will focus on management, technology and marketing for the wireless, mobile and internet dating industry.

http://www.mobiledatingconference.com

It will take place July 21-22, 2005 in San Francisco.