Text messages play games with TVYour TV and mobile are coming closer together, with game shows played by text message set to grow, say experts. Voting via SMS is already immensely popular in programmes such as Pop Idol, Fame Academy and Big Brother. But soon you could be shooting, kicking or punching other people on screen over a mobile handset.
"We want to react to what happens on TV and SMS acts as a form of communication," said new media consultant Ashley Smith.
There already are shows in Finland, the Philippines and Poland where people can become part of the action on screen.
"But you have to be creative. You have to think beyond votes," he told the Game Developers Conference currently being held in London.
"We might see the mobile device influence what you see on the TV," said Mr Smith, who is part of the new media consultancy Van Dusseldorp. He pointed to the success of multiplayer TV games such as WaterWar in Finland. The programme is shown in the afternoon on a small youth channel which has between 5,000 and 10,000 viewers. In the game, two teams battle each other for a few minutes using water pistols. A player sends instructions to their character in a text message.
Up to 50 people are playing at any one time, with others waiting in the wings to join in.

Despite its niche appeal, the show has provided a lucrative source of revenue for the TV channel. Mr Smith said the average player sent 26 texts at a cost of around 50 pence each.
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BBC Online